M Keller Creative Studios was commissioned directly by Natuzzi to produce a series of vintage-inspired fashion photographs for an exhibition at its main showroom during London Fashion Week.
The shoot brought together Natuzzi’s contemporary furniture and the vintage clothing and character of Beyond Retro. Working with Beyond Retro, the studio arranged the location, while Natuzzi supplied a sofa for the shoot.
Role
- Photography
- Location sourcing and coordination
- Collaboration with Beyond Retro
- Shoot planning
- Image selection and preparation for exhibition
Fashion photography
The photographs placed Natuzzi’s contemporary sofa within the vintage surroundings of Beyond Retro, creating a contrast between the furniture and the clothing, characters and accessories featured in the shoot.
A series of staged portraits and informal interactions brought a playful quality to the images, with the sofa providing a consistent setting across the collection.
Beyond the final selection
Alongside further photographs from the shoot, the images offer a glimpse of the location, lighting setup and people involved in bringing the collection together.
Four photographs were selected for production as large canvas prints and exhibited at Natuzzi’s main showroom during London Fashion Week.
