M Keller Creative Studios was commissioned to develop a bespoke carpet design for the library of London’s Reform Club, working with the club’s secretary to create a new carpet for the restored historic interior.
The design drew inspiration from the library’s ornate ceiling and the geometric arrangement of its original floorboards, bringing these architectural details together in a decorative pattern conceived specifically for the room.
Following a period of fundraising, the carpet was manufactured by Axminster Carpets and installed in September 2015.
The carpet was conceived as a visual counterpart to the library’s decorative ceiling, translating its architectural details into a pattern that would complement the character of the restored room.
A border of tessellated blocks references the arrangement of the original floorboards beneath, introducing a second layer of architectural detail into the design.




The completed design combined a ceiling-inspired central motif with a geometric border referencing the original floorboards.
Manufactured by Axminster Carpets and installed in September 2015, the bespoke carpet brings these architectural details together as a new decorative element within the restored library.


