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Promotion – MK Creative Studios https://mkellercreative.com Story-Led Creative Direction, Design & Production Fri, 25 Sep 2026 09:37:35 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.3 https://mkellercreative.com/wp-content/uploads/2026/09/cropped-mk-creative-studios-favicon-1-32x32.png Promotion – MK Creative Studios https://mkellercreative.com 32 32 Lumenessence Records — Release Artwork https://mkellercreative.com/portfolio/lumenessence-records-release-artwork/ Wed, 14 Mar 2007 12:00:00 +0000 https://staging.mkellercreative.com/?post_type=armature_portfolio&p=9011

A body of cover art, release direction and supporting promotional design for Lumenessence Records, developed across several artists and titles. The work extended from individual record sleeves and packaging to posters, adverts and other promotional material.

The designs shared a loose but recognisable visual language, drawing on hand-drawn marks, distressed textures, collage, photography and abstract forms. Each release took its own direction, shaped by the character of the artist and the music.

Role

  • Creative direction
  • Art direction
  • Cover artwork
  • Release identity
  • Poster and advert design
  • Image treatment and collage
  • Layout and print preparation

Sketchie

A connected run of release artwork using sparse drawing, paper texture, red mark-making and rough physical detail to build a raw, handmade identity across several releases.

Backini

The Backini releases took the visual language in a more colourful, playful direction, combining illustrated figures, collage, found imagery and layered textures. The artwork extended across record sleeves, packaging and promotional material, with each design developing its own character while remaining part of the wider Lumenessence collection.

Wider release artwork

Further covers, record sleeves and promotional artwork developed for different artists and releases, each exploring a distinct visual approach.

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