Betty Blue’s Loungerie — Seasonal Campaigns
A series of seasonal fashion and portrait campaigns for Betty Blue’s Loungerie & Bridal, created across several locations, moods and visual stories. The work treated each campaign as its own editorial world, using setting, styling, pose, colour and supporting design material to give the collection atmosphere beyond straightforward product photography. Role Seasonal campaigns The Betty […]
Betty Blue’s Loungerie – Promotional Film
M Keller Creative Studios produced a promotional film for Betty Blue’s Loungerie’s Spring/Summer 2016 collection, bringing the brand’s vintage-inspired aesthetic into moving image. Working from storyboards supplied by Betty Blue’s, the studio translated the original ideas into filmed sequences and edited the footage into a finished promotional piece. Role Promotional film The Spring/Summer 2016 film […]
Pretty in Pink Cover Shoot — Editorial Feature
An editorial cover shoot for In Retrospect Magazine, created in collaboration with Beyond Retro to mark the 30th anniversary of Pretty in Pink. The project used the film’s visual language as a starting point, drawing on 1980s styling, youth culture, fashion portraiture and character-led group dynamics to create a celebratory magazine feature without simply recreating […]