CREATIVE DIRECTION & CONCEPTS
Every creative project begins with a question: what are we trying to say, and why does it matter? The answer shapes the ideas we explore, the choices we make and the direction the work takes.
From campaign concepts and art direction to pitches, shoots, trailers and virtual production, we bring different creative elements together around one clear idea, shaping the decisions that give each project its character and coherence.
The stories behind the work
An in-depth look at the ideas and creative decisions behind selected projects.
Selected creative direction work
Editorial concepts & art direction
The Killer Instinct
A film noir-inspired fashion editorial for In Retrospect Magazine, drawing on the atmosphere of Brighton Rock to create a story of glamour, danger and intrigue through period styling, location and photography.
Straight Up Gangster
A 1920s-inspired fashion editorial for In Retrospect Magazine, using an ensemble cast, period clothing and a dramatic setting to evoke the world of the American gangster.
A Long Hot Summer
A vintage summer fashion editorial for In Retrospect Magazine, photographed at the Atomic Festival and drawing on the colour, clothing and atmosphere of mid-century Americana.
Shanghai Sunset
A 1930s-inspired fashion editorial for In Retrospect Magazine, using period clothing and the Brighton Pagoda setting to explore the visual character of Shanghai’s Art Deco era.
Independent concepts & projects
Southern Retro
An independent photographic and editorial project
Southern Retro explored the lives of people who embraced the styles and customs of earlier decades while remaining firmly part of the modern world.
Through portraits and interviews, the project looked beyond vintage fashion to explore personal identity, individual passions and the stories behind the lives its subjects had chosen to lead.
