Fashion

Growing up in the 1980s it was hard not to notice the boom in the fashion industry, with fashion photographers and advertising directors becoming as famous as the models and celebrities they shot.

Our creative director has been taking pictures of people and places that interest him ever since his dad reluctantly showed him how to use a ‘proper’ camera on a family trip when he was a youngster. When he got the opportunity to try his hand at some fashion photography he jumped at the chance, especially when he could bring some storytelling into the mix.

Below are some of our favourite examples of this work, from product shots using professional swing dancers, to fully story-boarded fashion spreads for In Retrospect magazine, and nationally exhibited work for Italian sofa company Natuzzi for London Design Week.